About Boon
Boon is a leadership development platform that gives employers 1:1 coaching, manager development, executive coaching, and team workshops in one connected system.
Boon works with 110+ organizations, from Series A startups to Fortune 500 companies, through a network of 300+ ICF-certified coaches with operating experience. Companies pay per completed coaching session, with no per-seat fees.
The team behind Boon
Alex Simmons co-founded Boon in 2020 and leads it as CEO. He spent the early part of his career in finance, where performance was measured closely and leadership ability wasn't measured at all.
When burnout hit, a coach helped him move from reacting to acting with intention. Coaching worked, but it only reached a few people at the top. He started Boon to bring it to every level of a company.
Boon is headquartered in Royal Oak, Michigan, with a remote-first team. Everyone on the team has access to coaching, because the company runs on what it sells.
Caitlin Anderson
Sr. Director of Account Management
Alex Newman
Sr. Director of Partnerships
Jamie Fuentes
Sr. Director of Coach Experience
Zach Ragland
Chief of Staff
“A more resilient world built by people who can think clearly, lead others, and hold under pressure.”
What Boon does
Boon Scale
1:1 coaching for every employee, booked directly with a coach matched to their role. Monthly use runs around 30%, compared with 3 to 5% for a typical EAP.
Boon Grow
A 6-month program for new and rising managers: 12 biweekly 1:1 sessions, group cohort sessions, and check-ins with each participant's manager. Growth is measured with pre and post assessments on 3 to 5 competencies the company picks.
Boon Exec
Confidential 6-month coaching for C-suite leaders, VPs, and senior directors, with coaches who have held senior roles themselves. The company sees aggregate progress and competency growth, never session content.
Boon Together
Group coaching cohorts of 4 to 8, team workshops of 15 to 45, and leadership offsites of 10 to 30, all tied into the 1:1 coaching program. Pre and post assessments track changes in how the team communicates and makes decisions.
Boon Adapt
1:1 coaching for leaders and managers during AI rollouts and restructures. Managers get support through the change itself, alongside the rollout plan and training.
What makes Boon different
One system across every level
All five programs share one competency model. When someone moves from Scale to Grow to Exec, their coaching history moves with them.
Coaches with operating experience
Boon's 300+ coaches are ICF-certified former executives, functional leaders, and operators. They are matched by role, industry, and the challenge the leader faces.
Pay per completed session
Pricing is usage-based with no per-seat fees. Scale can launch in under a week.
Confidential by design
Companies see aggregate participation, themes, and competency trends. Individual session content stays between coach and client.
Coaching between sessions
AI session summaries and action items arrive in Slack or Teams. AI roleplay lets leaders practice hard conversations before they have them.
Who uses Boon
Heads of People, Chief People Officers, and L&D leaders at 110+ organizations, from Series A startups to Fortune 500 companies, use Boon for individual contributors, new managers, senior leaders, and whole teams. Here's what it looks like for employees.
“My coach helps me stay accountable and creates space for meaningful conversations around what matters most. As CPO, I'm proud to offer Boon to our employees. It's consistently one of our most appreciated benefits.”
Boon is employer-sponsored. It isn't built for individuals buying personal coaching or for clinical mental health care.
How Boon works
- Step 1
Configure
The company picks its programs and 3 to 5 competencies to focus on.
- Step 2
Match
Each participant fills out a welcome survey and is matched to a coach by role, industry, and goals.
- Step 3
Coach
Participants book sessions in the Boon portal. Summaries and action items follow in Slack or Teams.
- Step 4
Measure
Pre and post assessments feed an aggregate dashboard, with reports that can be exported for leadership and board reviews. Across programs, participants show a +23% average improvement in targeted competencies.
Key facts
- Company name
- Boon (Boon Health Inc.)
- Type
- Leadership development and coaching platform
- Founded
- 2020
- Co-founder and CEO
- Alex Simmons
- Headquarters
- Royal Oak, Michigan, United States (remote-first team)
- Website
- www.boon-health.com
- Products
- Scale, Grow, Exec, Together, Adapt
- Pricing
- Usage-based, per completed coaching session, no per-seat fees
- Coach network
- 300+ ICF-certified coaches
- Customers
- 110+ organizations, from Series A to Fortune 500
- Notable clients
- The Wonderful Company, Consensys, Doner, 72andSunny, M3 Insurance, Teaching Lab, Energage
- Outcomes
- +23% average competency improvement, 89% session attendance, +87 NPS
- Rating
- 4.8 on G2 (37 reviews)
- Security
- SOC 2
- Social
Frequently asked questions
What is Boon?
Boon is a leadership development platform that gives employers 1:1 coaching, manager development, executive coaching, and team workshops in one connected system. Boon works with 110+ organizations through a network of 300+ ICF-certified coaches.
How much does Boon cost?
Boon charges per completed coaching session, with no per-seat fees. Each company gets a custom quote, which you can request through the demo page.
How is Boon different from other coaching platforms?
Boon runs all five programs on one competency model, so a leader's history carries over when their role changes. Coaches are former operators and executives. Pricing follows actual use instead of licenses.
Who founded Boon?
Boon was co-founded in 2020 by Alex Simmons, who leads the company as CEO. He started it after a coach helped him through burnout during his finance career.
What programs does Boon offer?
Boon offers five programs: Scale (1:1 coaching for every employee), Grow (manager development), Exec (executive coaching), Together (team coaching and offsites), and Adapt (coaching through AI change).
Is Boon coaching confidential?
Yes. Boon coaching conversations are private between coach and client, and employers see only aggregate participation, themes, and competency trends.
Growth is the whole business.
If you're building something that matters, your leaders need more than a workshop and a wish. Let's talk about what a real system looks like.
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